We support women by opening economic pathways, creating access to education through scholarships, and always paying a dignified wages.
La Vidacita was created in order to solve the problem of women losing money on their creations. Buying from La Vidacita generates a fair and dignified wage for 25 women in rural Guatemala. Fair wages have allowed the women to see their worth and contribute to the wellbeing of their families in various ways including:
Installing a bathroom and water pipes to a home
Installing a door to a house that previously had none
Covering transportation and medical costs to see a doctor in the nearest city
Purchasing school supplies and covering bus fare for a student studying accounting, the first in the family to attend school
Purchasing a 100lb bag of ground corn to make tortillas and tamales for a family of eight
In rural Guatemala, it is common that children are unable to attend school because their families cannot afford supplies, transportation, or tuition costs for secondary school. In 2012, we collaborated with our artisans in El Triunfo to establish a scholarship fund to provide high school scholarships and primary school supplies for the children of artisans. The scholarship fund actively supports 12 students.
La Vidacita has supported the growth and development of the community that our artisans call home, El Triunfo, through various community investment programs, including an emergency fund (support during medical emergencies and natural disasters).